Our Story

Hello and welcome to Ruby's Boutique.

I launched Ruby's Boutique in 2018. After having my own beautiful daughter Ruby in 2017, I was constantly on the look out for unique, good quality and affordable baby and toddler wear to dress her in. Coupled with my own passion for online shopping I decided to launch my own online boutique and after securing my very first brands Babidu & Condor my dream quickly turned into a reality.

I'm proud to say that every item has been carefully selected and approved by me - and well tested by Ruby!

From the humble beginnings of packing orders in the spare bedrooms of our home, we now have our own unit in the Midlands and have loved every minute that this journey has brought us on.

Along with quality clothing, we hope to offer a friendly personal service and are more than happy to chat or help customers with their purchases.

As a Mum, I understand the enjoyment we get from dressing our little ones and I hope you enjoy all the beautiful brands that we have to offer here at Ruby's Boutique.